Consumer Decision Support for Product Selection
نویسندگان
چکیده
Understanding the long-term impacts of present choices is of growing importance to citizens and governments in today’s world. Individual consumers have not received a great deal of support in their efforts to make these assessments for the products that they consume regularly. Consumers may not agree on the relative importance of all of the possible attributes that a product may have, yet each distinct attribute contributes to the precision with which any one consumer can make a choose. Instead of an automated approach that might recommend selections and limit user involvement, an interactive system appears more promising for increasing awareness. Knowing the basis for consumer decisions can help a decision support tool to better structure and present information for its user, and it may also help to target impact information to specific consumer groups, by expressing it in the terms that matter most to those groups. This paper presents an analysis of a user study of a decision support tool, in terms of its effectiveness in helping users find the products that match their value judgments and what may be done to improve performance.
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